Myntra Collaborates with Better Cotton Initiative
Myntra has become the first e-commerce enterprise in India to partner with Better Cotton Initiative (BCI), a global non-profit organisation, heading the largest cotton sustainability...
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Myntra launch ‘Myntra for Earth Store’
Flipkart’s online fashion arm Myntra has partnered with around 70 sustainable brands to launch over 5,500 fashion products on its new ‘Myntra for Earth Store’...
Myntra Collaborates with LENZING™ ECOVERO™
Myntra and LENZING™ ECOVERO™ fiber brand have joined hands this festive season, to provide apparels made of the environmentally responsible viscose fibre. As a part...
Myntra Fashions acquires a 100 percent stake in Deepika Padukone’s ‘All About You’
Myntra Fashions has reportedly acquired a 100 percent take in Deepika Padukone’s ‘All About You’ for an unspecified amount, in what is one among a...
Myntra acquires 7 lakh new customers during EORS 12
Fashion e-commerce major Myntra acquired 7 lakh new customers during the recently concluded 12th edition of its ‘End of Reason Sale (EORS). The company saw...
Actor Mahesh Babu Launches Apparel Brand
Actor Mahesh Babu launches his apparel brand, The Humbl Co, on Myntra. Mahesh Babu’s brand said its association with Myntra is set to enhance its...
Myntra strengthens delivery network in 2,3 Tier Cities
Flipkart-owned fashion e-commerce platform Myntra has strengthened its delivery network especially in tier 2, 3 cities and beyond ahead of its flagship End of Reason...