Raymond Lifestyle Limited has appointed Sarita Crasto as Lead – Brand Marketing for its menswear brands ColourPlus and Park Avenue. She joined the company in October 2026 and will be based in Mumbai.
In her new role, Crasto will lead brand marketing initiatives for the two menswear labels, focusing on strengthening brand positioning, enhancing consumer engagement and driving growth across premium formalwear and smart-casual segments.
Crasto joins Raymond Lifestyle from Unilever, where she spent over four years, most recently serving as Assistant Global Brand Manager – Marketing from July 2022 to October 2026. Her experience spans brand strategy, integrated marketing communications, account management and agency leadership.
Prior to Unilever, she served as Business Lead at The Womb Communications between August 2021 and July 2022. She has also held roles at Madison Media Group, MullenLowe Lintas, Leo Burnett and DDB Mudra Group. Crasto began her career in 2010 as Assistant Account Manager at Eggfirst Advertising and Design.
Her appointment comes as Raymond Lifestyle continues to strengthen the market positioning of its menswear portfolio. ColourPlus, known for its premium casualwear, is focused on building contemporary relevance among younger consumers, while Park Avenue continues to cater to the formalwear and smart-casual segments.
With experience across global consumer goods, media and advertising, Crasto brings a cross-industry perspective to brand building and consumer engagement. Her leadership is expected to support the evolving marketing strategies of ColourPlus and Park Avenue as Raymond Lifestyle pursues growth in India’s competitive menswear market.
