In a strategic move to accelerate its growth in the rapidly expanding sports and athleisure market, Metro Brands Ltd. has appointed Manoj Juneja as Chief Business Officer – Sports Division.
Juneja brings more than 27 years of extensive leadership experience across the retail, footwear, fashion, and consumer goods sectors. Over the course of his career, he has successfully driven business growth, led organizational transformation, and built high-performing teams across some of the world’s leading consumer and sportswear brands.
Prior to joining Metro Brands, Juneja served as Country Manager – India at Crocs for nearly two years, where he was responsible for strengthening the brand’s presence and business growth in the Indian market. Before that, he was Chief Operating Officer at Reebok India for nearly three years, overseeing business operations and retail expansion. His leadership journey also includes serving as Vice President at Timex Group India, as well as spending more than seven and a half years with Adidas Group, where he held the position of Senior Director and played a key role in driving strategic initiatives and business development.
In his new role at Metro Brands, Juneja will lead the company’s sports portfolio, overseeing renowned global brands including FILA, New Era, Foot Locker, and MetroActiv. He will focus on expanding the sports business, strengthening brand partnerships, and delivering enhanced consumer experiences across retail and omni-channel platforms.
The appointment underscores Metro Brands’ commitment to reinforcing its position in India’s rapidly growing sports and athleisure market. With rising consumer demand for premium sports and lifestyle products, the company continues to invest in experienced leadership to drive innovation, expand its retail footprint, and deliver long-term value to customers.
Metro Brands expressed confidence that Juneja’s deep industry expertise, proven leadership, and strategic vision will play a pivotal role in the company’s next phase of growth as it continues to strengthen its sports business in India.
Perfect Sourcing congratulates Manoj Juneja on embarking on this exciting new chapter with Metro Brands Ltd.
