Zivame, India’s leading women’s intimate wear and apparel brand, has announced the elevation of Kiruba Devi to the position of Chief Operating Officer (COO) & Head, marking a significant milestone in her remarkable journey within the organization.
Kiruba’s appointment reflects her exceptional leadership, strategic foresight, and deep expertise in the fashion and retail industry. Over her eight-year tenure at Zivame, she has played a pivotal role in driving the brand’s growth through innovative product strategies, robust category expansion, and enhanced operational efficiency.
In her previous role as AVP & Head – Category Management and Sourcing, Kiruba successfully led several business-critical initiatives that enriched Zivame’s product assortments, strengthened vendor relationships, and reinforced the brand’s position as a leader in the women’s apparel and intimate wear segment.
With over two decades of experience across reputed organizations including Mahindra Retail Pvt. Ltd., Aditya Birla Retail, Jubilant, and Link Apparels, Kiruba brings with her a wealth of experience spanning product development, merchandising, sourcing, and customer-centric sales strategies. Her ability to inspire teams and drive operational excellence has been a hallmark of her leadership journey.
As the new COO & Head of Zivame, Kiruba Devi is poised to lead the brand into its next phase of transformation, focusing on strengthening operational excellence, accelerating business growth, and fostering innovation centered around customer needs.
Her journey stands as a testament to commitment, vision, and leadership in the dynamic Indian retail landscape—an inspiration for professionals aspiring to make a lasting impact in the industry.
