Flipkart’s online fashion arm Myntra has partnered with around 70 sustainable brands to launch over 5,500 fashion products on its new ‘Myntra for Earth Store’ and plans to continue to expand the venture.
Myntra aims to give shoppers more sustainable options with its new dedicated store – Myntra- Facebook
Myntra’s ‘Myntra for Earth Store’ is designed to promote sustainable fashion and features product categories including womenswear, menswear, children’s wear, and beauty products.
Featured brands include Unnati Silks, Bharatsthali, Pothys, Metro Kids Company, Kama Ayurveda, FabIndia, Forest Essentials, Taavi, Roadster, H&M, and Ether, among others.
Since its launch, Myntra For Earth store has received a phenomenal response.
Myntra working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4,000 styles to the existing assortment.
Currently, shoppers aged from 21 to 35 constitute the largest demographic on the Myntra for Earth Store and around 40% of store visits are from metro areas.
Around 62% of visitors to the sustainable store are women, according to the Walmart-owned brand.