Fashion for Good has joined forces with textile manufacturer Arvind Limited to launch a two-year pilot project utilise resource-efficient cotton farming technology provided by Materra to reform cotton farming.
Materra, formerly known as ‘HydroCotton’, has received an equity investment from Fashion for Good, as well as financial backing from Arvind Limited, Kering, and PVH Corp and will pilot a new program for resource efficient cotton farming,
Fashion for Good aims to achieve 100% sustainable cotton by 2025.
The project will leverage Arvind’s local knowledge and network to set up a 1.5 hectare farm in Gujarat.
The farm will be used to grow extra- long staple cotton, often used in high-end products, with the aim of producing three tonnes of the fabric by the end of the pilot.
The textiles will be divided amongst backers Arvind, Kering, and PVH Corp to produce garments that will be commercially available from 2023.
