Arvind Fashions Limited has appointed Saikot Das as its new Chief Brand & Strategy Officer, marking an important leadership addition as the company sharpens its focus on brand-driven growth.
Das brings with him over two decades of experience in building and leading some of the most recognized global brands across diverse industries. Prior to joining Arvind Fashions, he served as Senior Director – Marketing & Brand Experience, South Asia, Middle East & Africa at Levi Strauss & Co., where he spent nearly five and a half years driving strategic initiatives and strengthening brand presence across key markets.
His career journey also includes leadership stints with Star Networks and Colgate-Palmolive, where he successfully managed brand building, consumer engagement, and large-scale marketing campaigns.
At Arvind Fashions, Das will be responsible for shaping the company’s brand portfolio strategy, driving innovation, and accelerating consumer connect across categories. His appointment is expected to play a pivotal role in enhancing the company’s competitive edge in India’s fast-evolving fashion retail landscape.
