PUMA is pleased to announce the appointment of Nadia Kokni as Vice President, Global Brand Marketing, further strengthening our global leadership as we continue to build a bold, progressive, and culturally connected sports brand. In her role, Nadia leads PUMA’s worldwide marketing and communications, shaping a unified global brand vision across all markets.
Nadia brings outstanding global experience across sport, fashion, and lifestyle brands. Prior to joining PUMA, she served as Senior Vice President, Global Marketing & Communications at HUGO BOSS, where she was a member of the Global Executive Leadership Team. She led brand marketing, communications, and creative for BOSS and HUGO across more than 100 markets, driving transformative global campaigns, cultural partnerships, and integrated storytelling that significantly enhanced brand relevance and performance.
Earlier, Nadia held the role of Global Group Marketing Director at JD Sports Fashion, leading marketing across the group’s global brand portfolio and delivering some of the company’s most successful and high-impact campaigns. Her career also includes senior global roles at Tommy Hilfiger, H&M (Cheap Monday), and adidas Originals, where she played a key role in building iconic brand narratives, executing integrated campaigns, and strengthening cultural resonance across international markets.
In addition to her corporate leadership, Nadia actively contributes to advisory and non-executive roles and supports purpose-driven initiatives focused on social impact. At PUMA, her strategic insight, creative leadership, and deep understanding of sport and culture will be instrumental in accelerating brand growth and strengthening PUMA’s connection with consumers worldwide.
