Spykar, India’s fashion denim brand launched a new range of athleisure denims, ‘GYMJNS’. This denim offers a ‘4-way dynamic stretch’ and ‘ergonomic construction,’ making it comfortable for workouts as well.
Understanding the demand for something durable andversatile to match the fast-paced life of a millennialSpykar has developed the denim that offers the user unrestricted freedom of movement. Available in 18 styles for men and women, this denim is said to be ideal for those who like to pack their day with many exciting things including work-outs.
The brand is to run marketing campaign that communicates with the target audience, the millenials.Sanjay Vakharia, CEO of Spykar Lifestyle said, “Millennials are time-conscious, ambitious, andalways on the go. They love sharing everything they do and want versatility & utility in whatthey use. With Spykar GYMJNS, they can now seamlessly move from active to leisure to fun,without having to change their outfit.”
The denim include styles with zippered pockets, drawcords, typography side seams,elasticated waistbands, reflective tape details, sporty fits amongst other smart detailing. Therange is now available pan-India across 250 stores and also the brand’s online wewbsite.