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A interesting amalgamation of Bemberg and Hemang Agrawal at LFW

For Lakmé Fashion Week 2020 Digital First Season Fluid Edition, Hemang Agrawal’s collection “Tattva” presented by Japanese sophisticated fibre,

Bemberg™ by Asahi Kasei Corporation Japan, unveiled the versatility of the Bemberg™ yarn for rich brocades and jacquards as well as a variety of different fabrics.

Nearly 40 ensembles for men and women, with 12 Tattvas from the Indian traditions and scriptures influenced Agrawal’s creations.

The collection featured Bemberg™ brocades as the predominant textile, along with plain Bemberg™ fabrics and a few blends.

Women’s wear was visualized in classic double-breasted tunics and jackets as well as neat blouses with saris.

Trousers were comfy with boot-cut hems, while the maxis with halter bodices and intricately woven skirts were great cocktail time offerings.

Cropped blouses with long- sleeves put an emphasis on construction, when worn with box-pleated floor-sweeping skirts.

A jumpsuit was a practical offering, while the trapeze style dress with two slit pockets, double-breasted trench coat, overlapping wrap pants, boxy jackets,

waist coats, long-sleeved sack dresses worn with skirts; gave varying options to the feminine wardrobe.

The 2-button peak lapelled jacket, brocade skirt with body- con blouse and a sleek women’s sherwani worn with a maxi skirt, were varying style statements.

Hideto Tanimoto, General Manager, Bemberg™ Sales and Marketing Department said, “We are so happy that we participated in LFW and collaborated with Hemang Agrawal.

The collection has come out really wonderful and has brought out the properties of Bemberg yarn such as noble sheen, smooth and soft touch, bright color, supple drape etc amazingly.

I strongly believe that the collection made significant impact on the sustainable fashion scene in India.

We are expecting that the collection will be  successful commercially and will help the local craftsman from Varanasi.”

Bemberg™ is the brand of Cupro fiber manufactured only by Asahi Kasei and is a is a pure regenerated cellulose fiber manufactured using sophisticated technology for last more than 80 years.

The basic raw material for Bemberg™ is a short downy fiber called cotton linter which remains on the seeds after ginning.

Ginning is the process to separate the longer cotton fibers from cotton bolls for cotton yarn manufacturing.

This cotton linter is normally not suitable for cotton yarn manufacturing.

We turn this cotton linter into a precious fiber, Bemberg™.

Speaking on the collaboration, designer Hemang Agrawal mentioned, “ During our R&D, we found that the yarn, which is available in various counts and deniers is highly adaptable.

The lustre, hand-feel, strength and colour depth are very well-suited for premium textiles, which come out of our looms.

For the collection ‘Tattva,’ our endeavour has been to merge the skill-set of Benares weavers with qualities of the Bemberg™ yarn, to create textiles and apparel, which transcend the boundaries of what is termed as traditional Benarasi.”

Bemberg™ has both the gentleness of natural fiber and the functionality of the man-made fibers.

The fabrics of Bemberg have depth of colour, lustrous and smoothness, making it the best fabric for many applications like saree and dupatta, linings, outer wear, active wear, home textile etc.

Bemberg™ aims at contributing to sustainability from numerous aspects by establishing production system with particular consideration for the control of chemicals and the environment, using cotton by-products as raw material and maintaining ideal relationships between business and people’s lives.

For using cotton linter, which is a by-product of cotton, as the raw material, Bemberg™ has received GRS certification.

Out of the total energy consumption as high as 40% is renewable energy through own hydro power plants and biomass power plant.

Along with this we also focus on “zero emissions” to reduce the waste coming from the factory.

Bemberg™ also believes in sustainable society and hence partners with local textile and design universities like NID, NIFT DKTE and work with the students on various projects.

Owing to the various environment and sustainability related approaches, Bemberg™ has received many certifications like INNOVHUB, OEKO-TEX, GRS, ISO- 14001.

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