Ilona brings to Athleta a distinguished track record of crafting and spearheading iconic campaigns within the active category, which have significantly bolstered brand recognition and fostered unwavering loyalty. In her new capacity, Ilona will infuse Athleta’s identity and narrative into every facet of the marketing landscape.
In addition to her extensive marketing acumen, Ilona harbors a deeply personal commitment to our mission of fostering empowerment among women and girls through movement.
“As a mother, athlete, and female leader, I am deeply convinced of the uniqueness of Athleta’s brand purpose and the transformative potential of its Power of She Platform. It stands poised to become one of the most impactful movements in contemporary culture, advocating for, inspiring, and empowering women,” remarked Ilona. “This profound resonance with Athleta’s vision is what drew me here, and I am eager to collaborate closely with the team to further enhance the remarkable endeavors they have undertaken as we steer this venerable brand into new horizons.”
