H&M will roll out its home products as a store-in-store in its outlet in Ambience Mall in Vasant Kunj in New Delhi and the world’s second largest fashion retailer will also simultaneously launch those products online through its portal hm.com and on Myntra.com in March.
H&M plans to extend selling home products to many of the stores .
H&M reported an 11% fall in its India sales in the year to March 2021, but still managed to retain its position as the country’s largest fast fashion brand by revenues on aggressive store expansion and lower pricing.
H&M posted sales at Rs 1,402 crore during 2020-21, down from Rs 1,582 crore in the year ago, according to its latest filing.
H&M will launch all its home product categories in India including cushion covers, bed linens, kitchen items, candle stands, vases and bathroom accessories among other products and they will be priced in the range of Rs 149 for small plates to Rs 7,999 for curtains.
