“Going virtual is the best way to opt for offering products and services to Indian customers,” feels Nitin Mohan, founder and Director of Blackberrys. Since 1991, Blackberrys has been a curator of excellent clothes and dresser necessities. Found in over 350 towns in India, Blackberry recently operates in additional than 280 unique model shops and 800-plus multi-brand shops. With the usage of virtual mediums, the company is tapping markets and shoppers and is also seeking to render comfort to consumers by means of aligning bodily retail outlets with virtual features.
Witnessing an increase in virtual content material intake within the contemporary occasions, Mohan believes quite a lot of social media platforms, and OTT apps will probably be a perfect mode to succeed in the target audience in several portions of the rustic.
After ‘Make in India’, ‘Vocal for Native’ is some other initiative geared toward uplifting nationwide manufacturers.
