After stepping down as CEO of Bestseller India late last year, retail industry veteran Vineet Gautam has embarked on his next entrepreneurial journey with the launch of 91Brands, a new-age retail venture focused on connecting international brands with Indian consumers and elevating homegrown labels onto the global stage.
With over 25 years of experience spanning fashion, retail, telecom, and consumer businesses, Gautam has been instrumental in shaping India’s modern fashion landscape. During his 15-year tenure at Bestseller India, he successfully scaled iconic brands like JACK & JONES, VERO MODA, ONLY, and SELECTED, expanding the portfolio to over 1,800 touchpoints across India, Sri Lanka, and Nepal.
Founded in mid-2025, 91Brands embodies Gautam’s vision of India’s next retail leap. The venture is designed as a strategic bridge — bringing top international brands closer to Indian consumers while helping Indian labels find a global audience.
The name 91Brands takes inspiration from India’s country code, reflecting a company born in India but designed for the world. Its operations are expected to span strategic collaborations, brand management, and omnichannel retail partnerships, covering fashion, lifestyle, and emerging consumer segments.
Since leaving Bestseller, Gautam has also been advising and investing in early-stage consumer startups, helping founders scale purpose-led businesses. Launching 91Brands signals a structured commitment to fostering India’s retail ecosystem and driving global relevance for Indian brands.
With this launch, Vineet Gautam transitions from leading one of India’s largest fashion houses to building what could become the country’s most influential platform for retail collaborations, positioning India as a hub for global brand partnerships and homegrown excellence.
