Famous retail brand, Target recently announced All in Motion, an activewear brand for men, women and kids, launching online. The step is an outcome of the brand’s growing focus on activewear to further flourish its apparel empire.
Target now comprises 41 owned brands, 19 of which deal in the men’s, women’s and kids’ clothing and accessories categories. While the remaining are in grocery, beauty and home. One of the key points of all these is affordability. The prices for All in Motion merchandise will vary from $3.99 to $69.99, most floating around $40.
“These are not just products to sell but rather an assortment of brands focused on quality while maintaining Target deal prices,” said Nancy-lee McLaughlin, director of search, Amazon and marketplace channels for search engine marketing firm Tinuiti.
McLaughlin said she believes the brands’ success is largely tied to the retailer’s ability to build a story and identity around each brand. Each brand has a clean logo that fits the brand’s identity and can be easily recognizable in stores. All of the branding for each line would be fitting on the homepage of buzzy DTC clothing company.
