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Sonia Sethi Joins Impulse International as General Manager – Merchandising

Sonia Sethi has taken on a new role as General Manager – Merchandising at Impulse International Pvt. Ltd., marking a strategic leadership addition to the company’s merchandising and sourcing team.

Sonia brings with her a wealth of experience in global fashion retail and supply chain operations. Prior to joining Impulse International, she held key positions at Lucy & Yak Ltd., a UK-based sustainable fashion brand, and at Fusion Buying Services, where she played an instrumental role in streamlining vendor relationships and driving product innovation.

Her deep industry insight, strong vendor network, and hands-on experience in international sourcing are expected to contribute significantly to Impulse’s growth across global markets.

The team at Perfect Sourcing congratulates Sonia on her new role and wishes her continued success in this exciting chapter of her professional journey.

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