American sportswear giant Gant has announced Bollywood star Shahid Kapoor as its new Brand Ambassador in India, marking a strategic move to strengthen its footprint in one of the world’s most dynamic fashion markets.
The collaboration begins with the launch of Gant’s campaign, “Button Up. Build Your Story,” which celebrates resilience, individuality, and self-expression. With Shahid Kapoor fronting the campaign, Gant aims to go beyond conventional fashion advertising, weaving storytelling into its brand identity to create a deeper emotional connection with consumers.
India plays a pivotal role in Gant’s global growth strategy, with the brand planning to double its exclusive stores in the country to 50 within the next two years. This expansion reflects its commitment to merging classic American sportswear heritage with India’s evolving fashion aspirations.
With a rich legacy of over 75 years, Gant continues to redefine timeless style while embracing the vibrancy and diversity of modern Indian consumers. The collaboration with Shahid Kapoor not only reinforces the brand’s premium positioning but also signals a new chapter in Gant’s India journey.
