LS&Co. announced Kenny Mitchell as its New Chief Marketing Officer of the Levi’s® brand, effective June 5.
Kenny will be responsible for advancing the brand’s consumer marketing strategies, focused on building denim leadership equity, cementing the Levi’s® brand’s position as a true lifestyle brand and growing market share.
Kenny brings more than 20 years of brand-building experience in the U.S. and internationally, in addition to deep digital, creative and innovation expertise. He joins LS&Co. from Snap, parent company of Snapchat, where he has served since 2019 as chief marketing officer and led the growth of the platform’s global community, advertising base and developer partners.
“I am thrilled to join a values-led company like LS&Co. and grateful for the opportunity to work alongside their enormously talented teams to help expand the reach and strength of the Levi’s® brand,” Kenny said. “I have long admired the enduring global relevance of Levi’s® as both a quintessential apparel brand and cultural icon. It is an honor to be part of shaping the future of the greatest story ever worn.”
