Ranging from football jerseys made with recycled polyester to the vegan version of the iconic Stan Smith – in 2021, for the first time, more than 60 percent of all adidas products will be made with sustainable materials.
This means, for example, that they will be made with recycled polyester or consist of sustainable cotton.
With that, Adidas moves closer toward its objective to end plastic waste.
From 2024 onward, Adidas will shift to using only recycled polyester.
Since 2018, the company has been using exclusively sustainable cotton.
“Sustainability is an integral part of the Adidas business philosophy. We have continued to invest in sustainability initiatives during the coronavirus pandemic and we will significantly expand our range of sustainable products in 2021. To this end, for example, we have worked with our suppliers to create the structures that make it possible to process recycled materials on a large scale. Not only does our commitment make Adidas more sustainable, but it also drives the development of the whole industry,” said Adidas CEO Kasper Rorsted.
In 2021, Adidas aims to produce 17 million pairs of shoes with recycled plastic waste collected from beaches and coastal regions, after more than 15 million in 2020.
Adidas has reduced its overall carbon footprint at its company sites by more than 50% compared to 2015.