Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra, has launched Souragya, a premium ethnic wear brand co-created with cricketing legend Sourav Ganguly. The collaboration marks Ganguly’s foray into the fashion world, extending his legacy from the cricket field to a label that blends Bengal’s cultural heritage with contemporary style.
The debut collection features nearly 100 designs that highlight Bengal’s iconic craftsmanship, including Kantha embroideries, Tant and Jamdani weaves, and Batik printing techniques. From sherwanis, kurtas, and dhotis to churidars and kurta sets, Souragya offers timeless ceremonial wear with a modern twist. The brand plans to expand its range in the coming months.
With Souragya, Ganguly not only honors Bengal’s artisanal traditions but also sets a new standard of sophistication and cultural pride in premium ethnic fashion. The collection is now available exclusively on the Myntra app and website.
