M&S has made a “strategic investment” in online activewear business. The company known as The Sports Edit was a “complementary ecommerce platform well positioned in the growing activewear market…due to its highly engaged customer base”.
Activewear, has been one of retail’s highest growth categories since the onset of the pandemic. The market is now worth almost £900m after seeing 35% growth over the last two years.
M&S, has recently started selling third-party brands online and in selected stores. Last year it bought the Jaeger label out of administration and took a minority stake in Nobody’s Child.
