In partnership with Illumination and global cultural phenomenon, Minions, as well as Universal Brand Development, Reebok officially unveiled the Minions.
The Rise of Gru collection celebrating the blockbuster franchise’s upcoming theatrical release slated for July 2, 2021.
Available globally from Reebok.com and select retailers beginning October 1.
The exclusive full-family footwear collection unfolds a real-life creative alliance of epic proportions revealing a master plan years in the making.
Recognized globally as the world’s most successful animated film franchise of all time, Illumination’s iconic Despicable Me continues to capture the imagination of audiences worldwide.
The Minions x Reebok collection injects inspiration directly from the forthcoming film that chronicles the untold story of one 12-year-old’s dream to become the world’s greatest supervillain.