In furtherance of the sustainable development goal, the Birla Cellulose in the year 2019 launched LIVAEco, a soft, breathable, and fluid fabric which is manufactured with an objective of delivering a product with unmatched sustainability such as sustainable forestry, manufactured with benchmark resource efficiency using closed loop production systems, lower water footprint, lower GHG emissions and complete traceability of the value chain.
In furtherance of the sustainable development goal, the Birla Cellulose in the year 2019 launched LIVAEco, a soft, breathable,and fluid fabric which is manufactured with an objective of delivering a product with unmatched sustainability such as sustainable forestry, manufactured with benchmark resource efficiency using closed loop production systems, lower water footprint, lower GHG emissions and complete traceability of the value chain.
LIVAEco is made from fully renewable natural raw materials sourced from sustainable forestry certified by the Forest Stewardship Council, a premier NGO which works towards the conservation of trees. The production of the said fibre is done using highly efficient closed loop production process that helps recover and reuse chemicals and water used in the process.
LIVAEco saves up to 900 liters of water and reduces 300g of CO2 per garment. In addition, the production process has a mechanism which ensures traceability of the product, which enables the consumer to know where the fibre was produced. Viscoses being fully biodegradable finds the perfect answer to the problem of ending up as a waste in landfills or contaminate soil and aquatic bodies .
The Aditya Birla Group, realizes the responsibility of the textile industry in satisfying the needs of the customers related to products functional attributes and also address the concerns on being environment friendly at the same time.The launch of LIVAEco has been accepted gracefully in India as it promoted the concerns of the environmentally-conscious people. The next step was to take Livaeco in markets outside of India.
Intertextile/ Yarn Expo offered the best platform to launch Livaeco in China. “Chinese Textile industry, being the global manufacturing hub, has come into serious spotlight for the impact created by it on the environment.
Birla Cellulose has prioritized the launch of LIVAEco in China in collaboration with our value chain partners to support this cause by starting the manufacturing of this product at its plant at Birla Jingwei fibre Company Limited, in order to create a greater and broader positive impact on the environment”, said Mr. Dilip Gaur, Managing Director Grasim Industries Ltd.
Livaeco was also presented in Premiere Vison Paris Sept 2019 edition. Brands have shown where brands have shown immense interest and have appreciated its sustainability credentials.
