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Birla Cellulose Launches LIVAEco in China

In furtherance of the sustainable development goal, the Birla Cellulose in the year 2019  launched LIVAEco,  a soft, breathable, and fluid fabric which is manufactured with an objective of delivering a product  with  unmatched sustainability such as sustainable forestry,  manufactured with benchmark  resource  efficiency using closed loop production systems, lower water footprint, lower  GHG emissions and  complete traceability of the value chain.

In furtherance of the sustainable development goal, the Birla Cellulose in the year 2019  launched LIVAEco,  a soft, breathable,and fluid fabric which is manufactured  with an objective of delivering a product with  unmatched sustainability such as sustainable forestry, manufactured  with benchmark resource efficiency  using closed loop production systems,  lower water footprint, lower GHG emissions and complete  traceability of the value chain.

LIVAEco is made from fully renewable natural raw materials sourced from sustainable forestry certified  by the Forest Stewardship Council, a premier  NGO which works towards the conservation of trees.  The production of the  said fibre is done using highly efficient closed loop production  process  that helps  recover and reuse chemicals and water  used in  the  process.

LIVAEco saves up to 900 liters of water and reduces 300g of  CO2 per  garment. In addition, the production  process  has a  mechanism  which  ensures traceability of the product, which enables the consumer  to know  where the fibre  was produced. Viscoses being  fully  biodegradable  finds the perfect answer  to the problem of ending  up as a  waste in landfills or  contaminate soil and aquatic bodies .

The Aditya Birla Group, realizes the responsibility of the textile industry in satisfying the needs of the customers related to products functional attributes and also address the concerns on being environment  friendly  at the same time.The launch of LIVAEco has been accepted gracefully in  India as it promoted the  concerns of the environmentally-conscious people. The next step was to take Livaeco in markets outside of  India.

Intertextile/ Yarn Expo offered the best platform to launch Livaeco in China. “Chinese Textile industry,  being the global manufacturing hub, has come into serious spotlight for the impact created by it on  the environment. 

Birla Cellulose has prioritized the launch of LIVAEco in China in  collaboration with  our value chain partners  to support this cause by starting the manufacturing of this product at its plant at Birla Jingwei fibre  Company Limited, in order to create a greater and  broader positive  impact on the environment”, said  Mr. Dilip Gaur, Managing Director  Grasim Industries Ltd.

Livaeco was also presented in Premiere Vison Paris Sept 2019 edition. Brands have shown where brands have shown immense interest and have appreciated its sustainability credentials.

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