Primark has unveiled an updated brand identity, featuring a refreshed logo adorned with a vibrant blue from its new color palette and a bespoke font design.
Starting today, customers can experience the new look in-store, on social media platforms, and through direct communications. Further implementations are scheduled for later this year.
Accompanying the brand refresh is the launch of Primark’s largest-ever summer collection and campaign, dubbed ‘Viva Summer’. This expansive collection promises to meet all fashion needs with a diverse range of products.
In conjunction with the campaign launch, Primark is introducing the ‘Portal’, a creative concept developed in collaboration with its global branding and creative agency partner, VCCP. Described as a “window into our world” by Primark, the Portal will be utilized across various campaigns and communications channels.
