Italian fashion house Max Mara made its debut on Roblox with the launch of Max Mara Coats Adventure Max Mara Coats Adventure is a space populated by user avatars that can run, jump, and ride roller coasters carrying the iconic 101801 coats amidst whimsical buildings. Guided by numerous Teddy Bears, reminiscent of the renowned Max Mara coat, users can navigate various challenges.
The project is a collaboration with the Milan-based game and narrative design studio We Are Muesli and the Anglo-American company Poptropica LTD, specializing in developing Roblox experiences.
Roblox boasts 70 million daily active users as of the third quarter of 2023.
