Inditex is pushing hard for the fully integrated onmichannel model. Based on a combination of online growth, physical expansion in prime locations and innovative technology, the model should guarantee the golden future envisioned by the Spanish group.
And the company founded by Amancio Ortega is reaping the rewards of this strategy. Revenues increased by 7% to 12.82 billion euros ($14.1) in the first six months of the year, during which, according to Pablo Isla, the company continued to develop its long-term strategy.
