United States-based sportswear brand NIKE has yet again grabbed the world’s most valuable apparel brand tag. This was mentioned in Apparel 50 2019 report by independent valuation consultancy firm Brand Finance.
As per the report, the sportswear brand upped its assessment by 16 percent to US $ 32.4 billion.
Brand Finance examined parameters such as market investment, stakeholder equity, business performance, royalty rates and forecast revenues to announce NIKE as the No. 1 apparel brand.
Additionally, NIKE’s sales growth in China, Europe, the Middle East and Africa added to its success.
Marketing initiatives such as “Just Do It” ads with Colin Kaepernick and the “Dream Crazier” visuals featuring tennis sensation Serena Williams also did wonders for the sportswear brand Nike.
“NIKE’s bold marketing makes it stand out in a busy marketplace of sportswear apparel brands. In a time when customers look for experiences and emotional connection, NIKE’s offering comes with unambiguous messages and values that people can rally behind,” said Richard Haigh, Managing Director of Brand Finance.
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In the list, fashion brand Zara owned by Inditex valued US $ 18.4 billon to grab the second step. Zara rival H&M moved to fourth spot with US $ 15.9 billion valuation.
NIKE’s biggest competitor, German sports brand Adidas was at the third spot with US $ 16.7 billion valuation.