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Antonio Gonzalo Bravo Joins PEPCO as Chief Commercial Officer

Antonio Gonzalo Bravo Joins PEPCO as Chief Commercial Officer

PEPCO has appointed Antonio Gonzalo Bravo as its new Chief Commercial Officer, strengthening its commercial leadership as the European value retailer continues to focus on delivering affordable products and enhancing its customer proposition.

Announcing his new role, Bravo expressed his enthusiasm about joining PEPCO, highlighting the company’s competitive pricing, product quality and positive entrepreneurial culture.

Following his first store visit in Sevilla, his hometown, Bravo said he was impressed by the company’s overall offering and the energy and commitment demonstrated by its teams.

He also expressed strong alignment with PEPCO’s purpose of bringing small moments of joy to families every day, even when they are shopping on a limited budget.

In his new role as Chief Commercial Officer, Bravo will contribute to the company’s commercial strategy and growth ambitions, bringing his leadership perspective to a business focused on value, affordability and customer satisfaction.

Welcoming the opportunity, Bravo thanked his new colleagues for their warm reception and expressed confidence in the company’s future potential.

His appointment marks a new chapter in his professional journey as he joins PEPCO’s leadership team to support its continued business ambitions.

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