he Conventional fashion supply chain model is too opaque, fragmented and slow to respond to diversified consumer demands, quickly enough to satisfy the customers. As a results, consumers will look to the nearest competitor to get the personalised products and exceptional customer experience they want.
This inability of the conventional supply chain to meet new expectations puts established fashion companies at risk. The market has become highly competitive and demanding as consumers especially the millennials look for fast fashion at good pricing. This requires companies to quicken the process of all operations in manufacturing products.
Lectra, the technology company headquartered in Paris, France is adopting the on-demand model which is a way to make factories smarter and bring business closer to the consumer.
The key to meeting the needs of the new consumer is learning how to integrate state-of-the-art digital technology and real-time consumer data into daily business operations. Brands, retailers and manufacturers with the ability to produce quickly and on demand, are successfully winning consumer loyalty.
Fashion on Demand by Lectra is the industry’s first end-to end solution to develop individualised products and automate production. It is designed to help the fashion industry overcome the challenges of scaling and/or implementing made-to-order and personalized offers.
The Lectra Digital Cutting Platform enables Made to Order for sampling, small series, quick assortment, Made to Customise for customisation orders, Made to Measure for made-to-measure clothing, seamless automatic synchronisation between cutting line, digital platform, ERP and Lectra CAD.
With the help of go-to-market technology the time of market is also improved. It simultaneously manages multiple individual orders, enables Automation of production rules and gives identical cutting speed for both patterned and plain fabrics.
Moreover, the technology saves cost in every stage of production such as material savings with powerful nesting and high productivity per square meter, no plastic and paper consumables with multi-line and multi-site management.
“Fashion on Demand by Lectra is a dream come true for us. Thanks to this solution, we managed to increase production output, achieve the perfect fit, reduce consumables, save time on preparing orders and minimize human errors.” Charline Fasquel, Director of Production, Balsan States.
“Fashion on Demand by Lectra is a game-changer in this space because it automates the go-to-market processes to expedite development while concurrently enabling manufacturers to expertly manage fabric cutting, even for complex, patterned designs. By shortening the cycle, fashion companies will be able to produce the high-quality personalized garments consumers want faster.”
Fashion on Demand by Lectra is a game-changer in this space because it automates the go-to-market processes to expedite development while concurrently enabling manufacturers to expertly manage fabric cutting, even for complex, patterned designs. By shortening the cycle, fashion companies will now be able to produce the high-quality personalised garments that consumers want.
Along with this full operational control and 360° visibility that enables vertical IT system and horizontal process integration and Data monitoring integrated into dashboard; Operational Efficiency and improved time to market are some other added benefits that come with Lectra.
Lectra has more than 40 years of experience innovating in the fashion industry that works with fashion and apparel players in over 100 countries.
