Rusta has announced the appointment of Cathrine Wigzell as its new Chief Executive Officer, effective June 1, 2026. The decision, approved by the Board of Directors, marks a significant step in strengthening the company’s leadership as it continues its ambitious growth journey across the low-price retail market. Wigzell brings a wealth of international retail expertise, most recently serving as Managing Director of H&M Beauty, where she played a key role in expanding global market presence and shaping the brand’s evolution. Her career also includes senior leadership roles at KICKS and Åhléns, two well-known Nordic retail companies.
Claus Juel-Jensen, Chairman of the Board at Rusta, expressed full confidence in the appointment, stating, “The Board is confident that we have found a great retail leader, who with her broad and international experience has the expertise to lead Rusta through its continued growth journey. Cathrine is a visionary and a clear-sighted retailer, who we believe will strengthen our winning culture and be both a great leader and a good colleague.” With her extensive background and strategic mindset, Wigzell is expected to drive Rusta’s next phase of expansion and innovation.
