Kitex Garments Ltd, one of the world’s largest manufacturers of infant wear, has announced the launch of popular US babywear brand ‘Little Star’ in the Indian market. With this strategic move, the company aims to tap into India’s rapidly growing infant apparel segment and is targeting an ambitious ₹1,000 crore revenue boost over the next few years.
‘Little Star,’ known for its premium quality, comfort, and safe fabrics, has been a successful brand in the United States, catering to discerning parents seeking stylish yet practical clothing for babies. Kitex plans to leverage its extensive manufacturing capabilities and retail distribution network to replicate this success in India.
Speaking on the launch, Sabu M. Jacob, Chairman and Managing Director of Kitex Garments Ltd., said, “India’s babywear market is evolving rapidly with a rising demand for high-quality, safe, and fashionable clothing. Bringing ‘Little Star’ to India aligns perfectly with our growth strategy and our commitment to delivering world-class products to Indian consumers.”
The company intends to introduce the brand through both offline and online channels, focusing on metros and tier-1 cities initially, before expanding into smaller towns. The launch also marks Kitex’s continued push into branded retail in India, moving beyond its core export-driven business.
Industry experts view this move as a significant step in capitalizing on India’s growing middle-class spending power and the increasing preference for branded babywear.
Team Perfect Sourcing congratulates Kitex on this landmark launch and looks forward to seeing ‘Little Star’ shine in the Indian market.
