Sainsbury’s has witnessed a “strong Christmas” after an increase in like-for-like sales with more customers than ever placing online orders for the festive season.
Sales over the Christmas period period – the nine weeks to January 2 – increased by 9.3%.
Sainsbury’s said Christmas and Black Friday sales beat expectations, as stores benefitted from the second national lockdown in England in November – which allowed non-essential stores such as its Argos business to trade on a click-and-collect basis.
