Liva,Aditya Birla Group’s leading fashion ingredient brand worth $48.3-billion, recently launched Liva Accredited Partner Forum (LAPF) Studio in Jaipur – fourth in line after Noida, New York and Tirupur. The swanky store was opened in the city in association with Garment Exporters Association of Rajasthan (GEAR).
LAPF Studio launch saw the presence Rajiv Dewan, President, Garment Exporters Association of Rajasthan (GEAR), NavinAdvani, Vice President, Garment Exporters Association of Rajasthan (GEAR), Rajeev Gopal, Global Chief Marketing and Sales Officer, Pulp and Fibre Business, Aditya Birla Group and Mr. Manohar Samuel, Sr. President, Marketing and Business Development, Birla Cellulose.
“Customer demand from the textile industry is increasing, mandating the companies to step up their game. We at LIVA have always been the pioneers of change in the industry and yet again have proved the same through the launch of this Studio which is beneficial for Jaipur Cluster”, said, Mr Rajeev Gopal at the launch.
The studio will have on-display a collection of more than 2000 fabric innovations of Viscose, Modal & and Excel. Technical specifications, uniqueness of the fabric and marketing details will be available in wide variety including Woven, Knitted and Flat Knitted fabrics. LIVA’s seasonal collection specially designed by its in-house designers will also be showcased in the Studio to service global buyers.