In the world of embroidery, where every stitch contributes to the final masterpiece, the quality of thread can make all the difference. For more than 45 years, Neelam Thread Pvt. Ltd., through its flagship Telephone brand, has been quietly powering India’s embroidery and apparel industry with premium-quality threads that combine performance, precision and reliability.
From haute couture and garment exports to home furnishings and handicrafts, Telephone Threads has become a trusted partner for manufacturers who refuse to compromise on quality.
Established in 1979 by its visionary founder, Late Shri Satender Kumar Jain, the company began with a vision to provide high-quality embroidery threads to the growing fashion and apparel industry. The company is now taken forward by his sons Ankit Jain and Amit Jain.
Today, the company stands among the country’s leading embroidery thread manufacturers, serving buying houses, exporters, fashion designers and garment manufacturers across domestic and international markets.
What started with viscose rayon embroidery threads has evolved into a comprehensive portfolio that includes Trilobal Polyester, Spun Polyester and Metallic Zari threads, offering complete embroidery solutions for diverse applications. The company’s extensive shade library—featuring more than 600 colours—has become an industry benchmark, enabling designers to bring their creative ideas to life with exceptional colour accuracy and consistency.
Designed for high-speed, multi-head computerized embroidery machines, the threads deliver consistent results even at production speeds exceeding 850 stitches per minute, making them a preferred choice for export-oriented manufacturers and premium fashion brands.
Innovation has remained central to Neelam Thread’s growth journey. A major milestone came with the commissioning of its advanced dyeing facility in 2013, enabling precise colour matching, improved production efficiency and greater sustainability. Today, sophisticated spectrometers, automated production systems, ERP integration and state-of-the-art winding and packaging technologies ensure uniform quality across an annual production capacity of nearly 700 tonnes.
The company has held OEKO-TEX® STANDARD 100 Product Class I certification since 2009, ensuring that its products meet stringent international safety standards, including for babywear applications.
Its manufacturing facilities incorporate gas-based boilers, effluent treatment plants, rainwater harvesting systems and energy-efficient technologies.
Beyond manufacturing excellence, the strength of Telephone Threads lies in the trust it has earned over generations. Its renowned shade catalogue is widely recognised by exporters and buying houses as a dependable colour reference, while its emphasis on timely deliveries, personalised service and consistent product quality has fostered long-standing partnerships across the textile value chain.
“For Telephone Threads, success has never been measured merely by the millions of metres of thread it produces each year. It is reflected in every garment enhanced by flawless embroidery, every designer inspired by an expansive colour palette, and every customer who continues to place unwavering trust in the brand,”
said Ankit Jain, MD, Neelam Threads.
