US-based Kohl’s, an omnichannel retailer with over 1,100 stores in 49 states across the nation, is launching ‘EVRI’, a new women’s plus-size fashion label.
The brand is entirely new and further enhances the retailer’s wide range of plus offerings for women.
The name of the brand EVRI stands for Easy, Versatile, Real (Value) and Inspiring, as Kohl’s says. The collection, which will feature dresses, tops and bottoms in sizes, with added alternatives obtainable in more curvy and less curvy. Notably, the size range will start from 0X till 4X in tops and 14W-30W in bottoms.
The line will include all the modern wardrobe fundamentals and fashion wear that can be adorned from day to night.
“We’ve seen an opportunity to better meet the needs of our customers and are focused on providing the products and experience she expects. And, the addition of EVRI to our women’s portfolio further illustrates our commitment to providing all customers with a positive and easy shopping experience,” Doug Howe, Kohl’s Chief Merchandising Officer said in the press release issued by the retailer.
Notably, Nike Plus brand will also be launched in Spring 2019 where it’ll join Kohl’s impressive line-up of size-inclusive brands like POPSUGAR, Apt. 9, Sonoma Goods for Life, Simply Vera Vera Wang, LC Lauren Conrad, and more.