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German sports giant Adidas to ramp up its physical retail business in Tier Indian cities

International sportswear brand Adidas is mulling to expand its physical retail presence in India to tap the fitness-conscious customers in Tier I and II cities by opening 50-60 new stores every year.

Notably, the popular sportswear brand has already bagged an approval from Indian Government to bring in FDI (Foreign Direct Investment) in retail sector via its current wholesale entity to open company-owned stores, which are 4 at the moment and the aim is to make it 8 by 2019.

Presently, Adidas has 450 stores pan-India.

Also to tap the young wearers, Adidas has roped in the ace Indian athlete Hima Das, who won Gold at women’s 400-metre at IAAF World Under-20 Championships in Finland and 2 Silvers in Asian Games 2018. The sportsperson will promote Adidas’ products in India.

“Over the last couple of years, Hima and many other Indian women have emerged as torchbearers with their outstanding performances. Adidas is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them,” Adidas India Managing Director Dave Thomas averred.

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