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Fashion retailer JCPenney launching new private brand ‘Peyton and Parker’

America’s leading fashion retail company, JCPenney is now introducing its latest private label, ‘Peyton and Parker’, especially for mothers.

The newest addition to the JCPenney family will be available on seasonal basis in limited-edition capsule assortments, opening with a holiday range comprising family clothing, accessories and footwear and home décor items at almost 400 stores and online from October 19.

Val Harris, Sr. VP of Product Development and Design, JCPenney, said, “The holidays are a vital shopping period and by unveiling new lables like Peyton and Parker, we’ll drive traffic and invite new and loyal customers to explore what we have to offer this season in-store.”

The initial collection will offer coordinated apparel and accessories for the family, boasting cozy plaids, buffalo checks, rose gold sequins, glitter, navy stripes, ivory cable knits and denim.

“Every family has a tale to tell via photos and we created Peyton and Parker to give mothers a fresh style outlook when sharing her family’s lives on social media via fashionable squares. We are working with a targeted list of savvy mom influencers on Instagram who have an eye for fashion,” added Harris.

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