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Fashion retailer H&M set to open sprawling store in USA

The South Carolina port city in the United States, Charleston is gearing up to witness the launch of a colossal 20,000 sq. ft. store by Swedish fast-fashion retail giant H&M (Hennes and Mauritz) this week.

Moved by the response it has received for its store in South Carolina, the apparel brand expects a huge turnover at the upcoming outlet as well which will be thrown open to public on September 6, 2018, as reported.

H&M’s Charleston space will house the latest collections of men and women’s apparel and accessories lines. Additionally, assortments for 0 to 14-year-olds will also be up for grabs at the store.

The clothier is also promoting its garment recycling campaign, and thereby ‘sustainable fashion’, by offering gift cards worth dollars to customers who take part in apparel collection. The objective behind the initiative (first in the year 2013) by the label is to bring down the number of apparel products that go into landfills. Notably, H&M has so far collected 40,000 tonnes of unwanted clothing. That’s commendable!

The countdown has already begun, visit the store and fill in your wardrobes with the latest H&M attires.

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