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Brit luxury brand Burberry bags Dow Jones recognition for its sustainable efforts

Burberry, a British luxury fashion house, had been under the scanner for its destruction of about £ 30 million worth of clothing which didn’t sell out. However, its recent decisions to stop burning unsold products and ditch fur from its products have garnered the brand the much-needed appreciation.

The efforts of the luxury brand have been recognised as it has been included in the 2018 Dow Jones Sustainability Index (DJSI) for the fourth consecutive time in the ‘Textiles, Apparel & Luxury Goods’ segment.

Leanne Wood, Burberry’s Chief People, Strategy and Corporate Affairs Officer said, “We are incredibly proud to be the leading luxury brand in the 2018 Dow Jones Sustainability Index.”

Notably, DJSI evaluates economic, environmental and social factors to acknowledge the sustainable business practices of companies world over. Also, Burberry introduced its new responsibility plan, Creating Tomorrow’s Heritage, in 2017.

Under the plan, the brand it intends to discover fresh approaches to reuse waste, while becoming carbon-neutral in its own operations. It has also launched a five-year joint venture with sustainable luxury firm Elvis & Kresse to convert 120 tonnes of leather off-cuts into new apparel products.

Burberry also aims to make certain that 100 percent of its products have more than one characteristic that drives positive change which means social and environmental enhancements attained at the production stage of its supply chain.

The fashion house is working to support one million people in the communities that sustain Burberry’s business and the wider luxury industry through global community programmes such as its work with Oxfam and Pur Projet in Afghanistan, to create a more sustainable cashmere industry.

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