In a significant development for India’s premium fashion and lifestyle market, Reliance Brands Limited (RBL) has announced an exclusive partnership with globally renowned lifestyle brand SKIMS, marking the brand’s official entry into the Indian market.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has emerged as one of the world’s fastest-growing brands in the women’s underwear, shapewear, and loungewear segments. Recognized for its innovative product design, comfort-driven approach, and inclusive sizing philosophy, the brand has transformed the global intimates and essentials category by creating solutions designed for every body type.
As part of the partnership, SKIMS will make its India debut with its first exclusive retail stores in Delhi and Mumbai. Following the initial launch, the brand plans a phased expansion across the country through both physical retail outlets and digital commerce platforms, enabling wider accessibility for Indian consumers.
The collaboration represents another strategic milestone in Reliance Brands Limited’s continued efforts to strengthen its premium and luxury retail portfolio. By introducing globally celebrated brands to the Indian market, the company continues to play a pivotal role in shaping the country’s evolving fashion and lifestyle landscape.
India’s growing appetite for premium fashion, coupled with rising consumer demand for international brands, makes the market a compelling destination for SKIMS’ expansion. The partnership is expected to further elevate the premium innerwear and loungewear segment while offering Indian consumers access to the brand’s globally acclaimed collections.
With this alliance, Reliance Brands Limited reinforces its position as a leading force in bringing iconic global brands to India, while SKIMS embarks on an exciting new chapter in one of the world’s fastest-growing consumer markets.
Perfect Sourcing congratulates Reliance Brands Limited and SKIMS on this landmark partnership and extends its best wishes for a successful launch and sustained growth in the Indian market.
