Keeping the growing environmental concerns and changing needs of consumer in mind, Liva, led by Birla Cellulose, hosted a hosted a hub development meet at Bhagalpur focusing on growth of the hub through innovations in dress materials, saris and stoles. Through the meet Liva aimed to take forward its initiative that was started in Salem of providing innovation, technical, product and marketing solutions for the value chain, buyers, exporters and brands across the country, said Birla Cellulose in a press release.
Various innovative ranges of yarns, fabrics and saris were showcased by various Liva’s esteemed partners at the meet. The products showcased were well-regarded for their superior hand feel and luxurious softness. Buyers representing prominent brands were present for the conclave.With the market for women’s apparel witnessing high demand and expecting a further rise, it is definitely an area of focus for the apparel industry. The meet also aimed to share unique opportunities for yarn partners and weavers to grow their business with Liva.
The traditional textile centre, Bhagalpur is famous all over the country for its Tussar silk and Bhagalpuri Silk for hundreds of years.“There is a huge gap in the product offerings in saris from Bhagalpur. You either have a premium or there is basic level. There is a need for mid and mid—premium range. We aim to fulfill this gap by giving our partners more product offering and a compelling value proposition,” said Rajeev Gopal, global chief sales and marketing officer, Birla Cellulose.
As an organisation, the Aditya Birla Group aims at pushing the sustainability movement in India. With the entry of Liva in this category, sari too is set to be more sustainable with use of technologically enhanced eco-friendly fabrics.
