New leadership appointment to support private-label growth, product innovation and merchandising strategy
Myntra has appointed Jayant Prasad as Senior Director – Brand Management, bringing an experienced fashion and apparel industry professional into a key leadership role as the e-commerce platform continues to develop its in-house brand portfolio.
Prasad brings a broad professional background spanning brand development, merchandising, product strategy, sourcing and commercial operations. His career includes significant stints at Arvind Fashions Limited and Aditya Birla Fashion and Retail Ltd., where he gained experience in brand expansion, revenue optimisation, product development and merchandising across diverse apparel segments.
His earlier professional assignments at Spell Fashions, ITC Limited, S & A Impex and Romsons Group further strengthened his exposure to garment processing, marketing, sourcing and product development.
At Myntra, his responsibilities will centre on building stronger house brands through strategic buying, design direction and data-driven assortment planning, particularly across western wear and sports apparel. The role brings together product creativity and commercial decision-making, with consumer preferences and evolving fashion demand likely to remain central to the strategy.
The appointment comes as fashion e-commerce players place increasing emphasis on differentiated private labels, sharper merchandise selection and product innovation to strengthen their market positioning. Prasad’s cross-functional experience across apparel businesses is expected to contribute to Myntra’s efforts to expand its brand portfolio and align product offerings with changing consumer expectations.
