Milan Fashion Week (MFW) has kicked off with a combination of digital and live presentations, and with many more in-person runway shows than the three that were held at London Fashion Week, which also wrapped recently.
Over the next seven days, 41 digital and 23 live shows are expected to roll out in the Italian city, where just last February news of one of the first outbreaks of coronavirus in Europe were reported,
as the elite fashion showcase welcomed press, buyers, celebrities and fashion industry workers from all over the world, often sitting in close proximity for multiple hours at crowded events.
With digital and film formats offering designers less resource-heavy (and potentially less expensive) ways to show their wares at all of the fashion weeks,
this unusual time could offer the opportunity for less solvent brands to get their foot in the door marking a signal change for the likes of MFW, which is known for its established brands more than its young talent.
Ashley Graham, who recently became a mother, was among the diverse cast of models to walk in the runway show that presented an elegant collection of beautifully crafted designs in fresh and muted tones.
This was Venturini Fendi’s last solo collection before the brand’s new creative director, British designer Kim Jones, comes on board.
The house recently announced that Jones will become the new artistic director of womenswear, taking over from the late Karl Lagerfeld who died in 2019. He’ll present his first collection next year.
Probably the most hotly anticipated collection is the first collaboration between Miuccia Prada,
who heads up her family’s namesake business, and Belgian designer Raf Simons, who joined the brand as co-creative director earlier this year.
