In a move poised to reshape the landscape of the lingerie industry, Maison Lejaby, the esteemed French premium lingerie brand, has embarked on a new chapter under the stewardship of Asian industrialist Mirae Asset Global Investments and its French partner GC Consult, led by Guy Chifflot. This transition comes as Maison Lejaby emerges from a period of receivership, signaling a strategic pivot towards sustainable growth and revitalization.
The Lyon Commercial Court’s decision to entrust Maison Lejaby to Mirae Asset Global Investments and GC Consult underscores a shared vision for the brand’s future trajectory. With a rich heritage dating back decades, Maison Lejaby has long been synonymous with exquisite craftsmanship, timeless elegance, and uncompromising quality in the realm of lingerie.
Mirae Asset Global Investments brings to the table a wealth of experience and resources, coupled with a global perspective that promises to propel Maison Lejaby towards new horizons. The partnership with GC Consult, helmed by seasoned industry expert Guy Chifflot, further solidifies the brand’s strategic positioning within the French and international markets.
Amidst the ever-evolving landscape of fashion and retail, Maison Lejaby’s transition under new ownership represents an opportunity for renewal and reinvention. By leveraging the combined expertise and synergies of Mirae Asset Global Investments and GC Consult, the brand is poised to reaffirm its position as a beacon of luxury and sophistication in the lingerie industry.
As Maison Lejaby embarks on this transformative journey, stakeholders and aficionados alike eagerly anticipate the unveiling of future endeavors and innovations. With a legacy steeped in tradition yet poised for modernization, Maison Lejaby stands ready to embrace the challenges and opportunities that lie ahead, guided by a vision of excellence and distinction.
