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Chanel Breaks Records with $20 Billion in Annual Sales Despite Luxury Market Slowdown

Chanel Reports 16% Revenue Increase in 2023, Plans 50% Boost in Capital Expenditure for 2024.

French luxury brand Chanel reported on Tuesday that its sales jumped last year to a record just shy of $20 billion, although profits only edged higher.

Sales climbed by 14.6 percent to $19.7 billion in 2023, with double-digit growth across its fashion, fragrance, and jewelry products. Meanwhile, net profits rose by three percent to $4.7 billion, a slowdown from the 14.3 percent profit growth registered in 2022.

Leena Nair, CEO, Chanel

Chief executive Leena Nair stated that Chanel had made significant investments in research and development, expanded its retail distribution network, and added staff to enable further growth. The 2023 financial results “underline sustained investment in building the desirability of our brand, creating the ultimate luxury experience for our clients, and supporting our people to grow and develop,” she said.

Since the third quarter of last year, the luxury sector has seen growth slow in the key European and US markets, while China has disappointed.

Although privately-held Chanel doesn’t provide a quarterly breakdown of its results, chief financial officer Philippe Blondiaux noted that “sales increased in each of our markets as retail teams continued to nourish relationships with our local clients, while also embracing the continued return of tourist travel around the world.”

Chanel saw its sales in the Asia-Pacific region climb by 17.7 percent to more than $10 billion. The rise was even higher in Europe, at 18.8 percent, reaching $5.6 billion. However, growth was slower in North America, with a 2.6 percent increase to $3.9 billion.

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