Making the most of the Diwali season, Indian e-commerce retail company Myntra has introduced a new plus size fashion brand named Sztori which will consist of designer wear in Large (L) to 4 times large (XXXXL) sizes with prices ranging between INR 799-1,999.
The company’s motto is ‘fashion for all’, and the new brand launch falls in line with the strategy to be a brand for all shoppers, in varied sizes. Other beanda in this category are Abductindia.com, aLL Online, Amydus, CALAE and Larjjosa Fashion.
Furthermore, Myntra will keep on opening a series of offline retail outlets across the country selling a number of its private labels, Roadster, Dressberry, Anouk, and Hrithik Roshan’s HRX.
Also, it recently launched the ‘House of Pataudi’, a range of ethnic wear with Bollywood actor Saif Ali Khan and All About You, which is actress Deepika Padukone’s own brand.