In a significant move aimed at strengthening its global sourcing and international business operations, Arvind Limited has appointed Rakesh Chadha as the Managing Director of Arvind Atelier, the company’s newly launched UAE-based subsidiary.
The appointment comes alongside Arvind Limited’s strategic expansion into key international markets through the launch of Arvind Atelier (FZC) in the Sharjah Airport International Free Zone (SAIF Zone), UAE, and the establishment of a dedicated Design Hub in London.
With over three decades of experience in global apparel sourcing, supply chain management, and international business development, Chadha will lead customer engagement, sourcing operations, regional business expansion, and strategic partnerships across the UK, Europe, and the Middle East. He will also be responsible for building integrated teams spanning design, product development, sourcing, and operations.
The launch of Arvind Atelier marks an important milestone in Arvind Limited’s global growth strategy. The company aims to create a regionally integrated platform that combines customer-centric design, agile sourcing, and vertically integrated manufacturing capabilities across Europe, the Middle East, North Africa, and the Americas.
According to Arvind Limited, the London Design Hub will focus on trend forecasting, customer engagement, and product innovation, while Arvind Atelier in the UAE will oversee sourcing coordination, manufacturing integration, logistics management, and regional market access across the company’s global network.
The appointment of Rakesh Chadha reflects Arvind’s continued focus on strengthening its international footprint and enhancing its ability to deliver speed, flexibility, quality, and responsible manufacturing solutions to global fashion brands.
