Lindex has announced the appointment of Malin Lundell as its new Country Manager for Sweden, reinforcing the brand’s commitment to enhancing its market leadership and deepening its connection with customers. A highly driven and dedicated leader, Malin brings with her extensive experience from the fashion industry, with a proven track record of developing strong customer offerings, driving brand growth, and creating inspiring retail experiences.
Throughout her career, Malin has demonstrated an exceptional ability to combine commercial insight with a passion for people and fashion. Her leadership style is anchored in building customer-centric strategies that not only elevate the in-store and omnichannel experience but also strengthen long-term brand loyalty. In her new role, she will focus on further developing Lindex’s store offering, consolidating its position in the Swedish market, and supporting the company’s continued sustainable growth journey.
She will officially assume her role as Country Manager for Lindex Sweden on March 9, 2026, marking the beginning of an exciting new chapter for the brand’s presence in its home market.
