Global fashion retailer H&M is set to make its debut on Nykaa Fashion and Nykaa this November, bringing its latest clothing collections and H&M Beauty range to millions of Indian consumers. The move, announced through a joint press release by the two companies, marks a significant step in strengthening H&M’s digital presence in India and expanding Nykaa’s international fashion and beauty portfolio.
Under the collaboration, H&M’s apparel range will be available on Nykaa Fashion, while H&M Beauty—featuring over 200 vegan makeup and fragrance products—will launch on Nykaa. With Nykaa’s combined user base of over 45 million consumers, the partnership underscores both brands’ commitment to accessibility, innovation, and premium experiences for Indian shoppers.
To celebrate the partnership, H&M will take over the Spotlight Stage at Nykaaland 3.0, Nykaa’s annual beauty and lifestyle festival, to be held from 7–9 November at NSCI Grounds, Okhla, Delhi. Visitors can experience H&M’s immersive fashion and beauty showcase firsthand, featuring interactive displays and exclusive product previews.
The launch will also coincide with H&M’s Festive 2025 collection, a range of partywear and outerwear crafted from silky fabrics and metallic detailing. Designed to blend festive glamour with everyday versatility, the collection features draped silhouettes and elevated essentials.
Starting this November, consumers will be able to explore H&M’s latest fashion collections on Nykaa Fashion and H&M Beauty on Nykaa. Visitors attending Nykaaland 3.0 will also get an exclusive preview of the H&M x Nykaa collaboration, marking a new era in fashion and beauty convergence in India.
